< Back to News


It’s Scary to Wait for Cannabis Testing Results: Announcing New Microbial TAT for ACT Michigan

As Halloween creeps closer, we’re reminded of the eerie tension that comes with waiting for the unknown. For cannabis operators, that tension often manifests in the form of waiting for lab testing results.

In an industry where speed to market is not just an advantage, but a necessity, the stakes are high when it comes to testing turnaround times. A slow turnaround can lead to missed opportunities, compromised brand reputation, and ultimately, a chilling impact on your bottom line.

Join us as we explore the critical importance of timely lab results in the cannabis industry — and make an exciting announcement on how we’re ensuring a swift, safe path from cultivation to consumer for our Michigan clients!

What is TAT?

In regard to cannabis laboratory testing, TAT refers to turnaround time. This is the period from when a sample is received and accepted at the lab to the time when reports are verified and released to the operator.

The Importance of Testing TAT in the Cannabis Industry

TAT is crucial for cannabis operators because it directly affects how quickly your products can be brought to market. Faster turnaround times help ensure that products meet regulatory safety standards while maximizing the operational efficiency of your business. In a competitive landscape where consumer demand is high, minimizing TAT can ultimately impact your bottom line and overall success.

How? You can’t make money if your product isn’t on shelves! With a fast and reliable TAT, you can get your products delivered to retailers on time — and therefore on shelves ASAP so they can actually be sold. This becomes even more important when launching a new or innovative product that you want to get out before the competition.

This expedited speed to the shelf also means your products get to consumers while they are as fresh as possible. This can enhance the flavor profile, effects, and overall experience a consumer has with your products.

When you can get new batches tested and on shelves quickly, it also prevents popular products from being sold out. This creates a missed revenue opportunity and can negatively impact long-term brand loyalty. In fact, a recent survey found that 43% of consumers are more likely to ditch a product after experiencing two or more stock-outs.

At the end of the day, being able to supply the fresh products that shoppers want — when they want them — enables you to align with consumer preferences and maximize your revenue.

Announcing New Microbial TAT for ACT LAB’s Michigan Clients

As a cannabis operator, how can you be sure long turnaround times aren’t negatively impacting your business? The first step is partnering with a reliable, transparent testing lab. Here at ACT LAB, we’re dedicated to helping brands see success from seed to sale.

That’s why we’re constantly refining our methods, optimizing our processes, and developing new technologies in order to help our clients develop competitive advantages. In particular, we’ve been working hard to help operators stay competitive in the cutthroat Michigan market.

We’re happy to announce that 24-hour TAT on microbial testing is now available for our Michigan clients! Yeast and mold testing has been reduced from 72 to 24 hours, which means that ALL of our micro methods now have 24-hour TATs. This update will allow cultivators in Michigan to understand the status of their batch two whole days faster — resulting in valuable additional time that gives you a head start on selling, distributing, and marketing your product!

We also offer quick turnaround times for cannabis testing in additional states including Ohio, Illinois, Florida, New York, and Pennsylvania. ACT LAB is a singular, unified company with testing labs and dedicated customer support in 6 states, so no matter your market, we can help you drive speed and efficiency.

Rapidly Recover from Test Failures With ACT LAB

Another scary aspect of cannabis testing? Failures. Don’t fret — if your product or batch does, unfortunately, fail a test, ACT will help you grow from it with rapid re-testing. This means if something fails, there’s an opportunity for a 24-hour re-test (rush fees may be applicable here).

Our experts can help you determine the source of failure and proactively help you reformulate products to clear future tests. Our ultimate goal is to partner with our clients to ensure consistent and predictable outcomes that drive speed to market and consumer safety.

Don’t Be Spooked by Your Lab’s Long TAT

While you may love watching ghosts and ghouls in the movies during the Halloween season, don’t let long testing turnaround times spook you in real life. With ACT LAB as your testing partner, you can avoid the scariness of waiting for testing results and take advantage of all of the benefits of a faster speed to market.

Ready to get started? Request testing now to take the first step!


SHARE