Trust In Testing

First, brands are required to attest that the Trust in Testing Certified seal will only be applied to products tested by a Trust in Testing Certified Lab. All production batches of that product must be tested in order to use or continue to use the trustmark. It may also be used on the product page, COA of that certified product.

Brands are responsible for ensuring all labeling and packaging with the use of the Trust in Testing Certified seal is in compliance with State regulations.

The cannabis industry is at a critical moment. Recreational legalization is more widespread, but our industry now faces the challenge of operating with the high degree of integrity and trust that consumers expect.

For too long, we have read news report after news report of industry bad actors misrepresenting products and defrauding customers who rightfully expect their cannabis labels to be accurate. We’ve seen allegations of THC inflation against testing labs across the country and watched endless health advisories publish about contaminated product recalls.

This fraud not only puts consumers at risk, it also erodes trust in the cannabis industry that our community has cultivated over years.

Something has to change.

As the largest labs in the country, ACT Labs and SC Labs have a responsibility to lead and show consumers through transparency and accountability that the cannabis they’re buying is from a brand they can trust. That’s why we are banding together to raise the bar and, today, we are proud to introduce the Trust In Testing Certification.

We believe the Trust In Testing Initiative will bring benefits to the entire cannabis community, from manufacturers to consumers. Cannabis brands that use Trust in Testing Certified Labs will be able to lower their risk of recalls, fines, or lawsuits for using a low-quality testing partner that inaccurately tests their cannabis. Testing labs that receive certification will be able to prove to their brand partners and investors that they provide accurate and reliable testing data. But most importantly, the consumer can trust that they are purchasing and consuming safe cannabis.